January 3, 2021
PPC Case Study: 94% Reduction in Conversion Costs and 764% increase in Conversion Rate

The Problem: $284 Phone Calls Who would pay $284 for a phone call? Can you imagine spending $5,000 for 17 phone calls? Before my role at Discount Dumpster, this was the reality. Agencies came and went without having a positive effect on the bottom line. Unfortunately, this is the case time and time again. In […]

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December 28, 2020
UX Mobile Design: +31% Conversion Rate

The Mobile Design Before and After The main project my team completed for the company was a site migration. After the site migration, I began experimenting with new webpage designs. If you haven't heard of Google Optimize, it is simply amazing. While it does not have video recording, it does offer some valuable integrations with […]

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December 27, 2020
Migrating a Site, Local SEO, 120% Traffic Increase

We were moving away from Divi Builder and onto Oxygen builder, the new platform was vetted and performed extremely well in Google Pagespeed Insights. If you haven’t heard of Oxygen Page Builder, it's probably the smallest, fastest, and most customizable WordPress page builder out there. SEO is an always-changing field. In order to minimize the […]

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December 26, 2020
UX and Site Speed: +20% Sitewide Conversions

Improving UX and Conversions on the First Day Immediately after joining the team. I optimized the site for page speed. There have been countless studies about the effect on page speed and conversion rates, some reputable case studies from Amazon suggests that every second after the first 2 seconds results in a decrease in revenue. […]

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December 20, 2020
Google Ads Quality Score: 1,152% Difference in CPC

What is the Google Quality Score? The Google Quality Score is an important yet misunderstood cost metric in Google Ads. It is a quantifiable representation of the User Experience that ranges on a scale from 1 to 10. According to Google: Because we believe that better ads are a good thing for everyone, the Google […]

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December 20, 2020
"Billion Acts Hero Awards" Social Media Campaign 10,036 New Users Signed Up

KPI's 1 Million Followers A Ton More Pageviews In 2015, Non-profit Executive Director needed to meet two metrics in order to garner larger donations from corporate donors. Corporate donors often base their giving on metrics like reach and impact. The KPI's were: The PeaceJam Foundation needed at least 1 million total social media followers and […]

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December 18, 2020
$100K Worth of Pageviews: A Google Adwords Quality Score Case Study:

According to Google: Because we believe that better ads are a good thing for everyone, the Google Ads system is set up to identify and reward quality ads. High-quality ads can give you a higher Ad Rank and lead to other potential benefits, including: Lower costs-per-click Better ad positions Eligibility for ad extensions and other […]

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November 20, 2020
Social Media Giveaway

Executive overview – The client gave away three 13x19 inches as part of a promotion for a print release. The organic post reached 6423 people ("Instagram photos and videos", 2019). Combined with the 16 shares from supporters we estimate it reached an additional 5499 new people (Rabo, 2019). Shares are a valuable social action, according […]

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